You keep the product. We become the seller on record.
Every card transaction has a legal seller of record — the entity on the receipt, liable for chargebacks, and responsible for transaction tax. When BNSeven is the merchant of record, that entity is us, not you.
Three things change hands when we become the seller.
Card-network liability
Chargeback handling, fraud liability, and the merchant-account relationship sit with BNSeven, not your entity.
Tax determination & remittance
VAT, GST, and sales tax are calculated, collected, and remitted in the buyer's jurisdiction as part of the sale.
Compliance scope
PCI DSS scope and a meaningful share of card-network compliance obligations move to our side, not yours.
This isn't a white-label acquisition of your business.
- Your product, your roadmap, your customer relationship
- Your own pricing and product structure
- Responsibility for the accuracy of what you're selling
- Any obligations that have nothing to do with the sale itself (payroll tax, corporate income tax, etc.)
A merchant-of-record arrangement is also not a guarantee of legal compliance in every market, or a certification of any kind — confirm the specifics that matter for the markets you sell into.
Customer
Buys Analytics Pro from Germany
Pays $58.31
$49.00 + 19% VAT, calculated at checkout
BNSeven
Merchant of record
- The seller named on the customer’s receipt
- Tax determined by the buyer’s location
- Handles chargebacks and card-network disputes
Payout, net of fees
Credited to your balance first
Your business
Keeps the product and the customer relationship
More on how this works.
Choosing Between Self-Managed Payments and a Merchant of Record
There's no universally correct answer. There is a clear-headed way to work out which one is right for where your business actually is.
Merchant of Record vs. Payment Processor: What's the Difference
A payment processor moves money. A merchant of record stands behind the sale. Confusing the two leads to picking the wrong tool for the job.
What 'Merchant of Record' Actually Means
The term gets used loosely in payments marketing. Here's what it actually changes about who's liable for what when a sale happens.
Put a merchant of record behind every sale
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